Future Intelligence presented the use of FIWARE and GS1 standards to deliver farm’s upstream traceability to the stakeholders of the agrifood value chain. Orion Context Broker data coming from the field coupled with field’s notebook practices integrate transportation data coming from FORTH’s Institute of Computer Science to deliver traceability to consumers. The video presentation will be found here after the end of the workshop, https://ec.europa.eu/eip/agriculture/en/event/eip-agri-workshop-farm-data-better-farm .